This week Sofia is celebrating contemporary design, hosting the third annual Design Week at venues across the city. Curated by product designer Valentin Vodev, design writer and editor Adriana Dimitrova and advertising guru Maria Todorova, Sofia Design Week has a large program of events featuring design from across the globe.
The theme of this years event is 'Design is All Around', and aims to show to the visitor the ubiquity and importance of design across disciplines and across everyday life, as the organisers explain:
"Every day everyone of us uses hundreds of objects. No matter whether we pay conscious attention to their shapes, functions and aesthetics, no matter whether we take active interest in design, the latter is a tangible presence in our life, influencing and changing it...Plain and simple, through various examples we shall demonstrate how design solves problems, makes life easier, adds a flavor to the world, and expresses the true self of its consumer as much as it expresses the one of its creator."
In addition to a wide variety of design shows across Sofia, the program includes speakers from diverse fields such as industrial designers Michael Marriott and Konstantin Grcic, product and graphic designer Matali Crasset, design studio Rich, Brilliant, Willing, fashion designer Vladimir Karaleev and Creative Director of Big Active Gerard Saint.
Rich, Brilliant, Willing - Ligne Roset VIP lounge experience at the 2011 Armory Show in New York City