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Apple Tablet Is Latest Attempt by Steve Jobs to ‘Shock and Awe’

By Connie Guglilmo and Amy Thomson for Bloomberg BusinessWeek

 

On 27th January Apple Inc.’s Steve Jobs held a press conference in San Francisco, California to announce ‘a major new product that we’re really excited about,’ which we could only assume was the widely hyped Apple Tablet computer. In this article from Bloomberg, Connie Guglilmo and Amy Thomson take a critical look at this snazy new product and the significant marketing challenges it faces.

 

‘The company will need to make a convincing pitch to consumers, developers and publishers, which have failed to embrace tablet devices in the past... “Apple needs to deliver ‘shock and awe,’ and that won’t be easy. It has to be better in every possible way than anything else that has been announced in the market. It has to be a leap forward,” [says Micahel Obuchowski, chief investment officer of First Empire Asset Management Inc.].

 

In the article Guglilmo and Thomson discuss Apple’s partnership with AT&T (the exclusive provider of iPhone wireless service in the U.S.) and what it means for the global market, as well as the seeming reluctance of consumers’ to adopt tablets in the past. 

 

Only time will tell if Apple can overcome the odds and produce the next big thing in consumer technology yet again.

 

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