Galleria Vittorio Emanuele
20100 Milan, Italy
The pavilion, designed by Minsuk Cho/Mass Studies and built out of 1,500 hula-hoops and 12,000 zip-ties, will be installed in the Galleria Vittorio Emanuele, the shopping arcade that connects Piazza Duomo and Piazza La Scala.
During the five days of the Fair, the pavilion will host a series of events organized by Abitare magazine and Storefront.
These will include a 100-minute dialogue between Hans Ulrich Obrist, Pierre Paulin and Rem Koolhaas; a day-long domino-interview with 50 participants, starting with Naoto Fukasawa; Gaetano Pesce in conversation with Oliviero Toscani; and a day-long open editorial meeting.