Shepard Fairey, Obama poster

Brit Insurance Design Award 2009 - Winner Announced

19th March '09

Shepard Fairey’s Obama poster has triumphed in a shortlist of 90 other designs to become Brit Insurance Design of the Year 2009.

Chosen as the most innovative and forward thinking design from the past 12 months, Fairey’s poster sheds new light on the power and influence of design on our day-to-day lives.

Created as a self initiated fund raiser to increase awareness for the Obama Presidential campaign, Fairy’s design was an instant success destined to go down in history.

The poster was chosen by a panel of judges including Alan Yentob, Paola Antonelli, Karen Blincoe, Peter Cook, Sarah Mower and Yves Béhar, who commended the design for demonstrating "The power of communicating ideas and aspirations from a grass-root level. Just as the presidential candidate's campaign speeches recaptured the lost art of oratory, so this poster breathed new life into a form that had lost its purpose."

Fairey's poster is currently on show at the Brit Insurance Designs of the Year exhibition which runs until 14th June ’09 at the Design Museum, London.