Cultivating Innovation: An Interview with the CEO of a Leading Italian Design Firm

by Marla M. Capozzi and Josselyn Simpson for The McKinsey Quarterly. February ‘09

Alberto Alessi, head of the iconic design firm Alessi, speaks with Marla Capozzi and Josselyn Simpson on the sources of good design, how he assesses an innovation’s potential, and why more companies should take design risks.

As a short aside to the article Marla Capozzi interviews Hani Rashid from Asymptote Architecture about what it's like to design for Alessi.

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