Since Ford's first appearance in Milan in 2000, with the now iconic 021C Concept designed by Marc Newson, the company has continued to celebrate its extraordinary design talents. Ford's presentation in Milan this year focused on the incredible design team working within the company.
Ford’s team of global designers showcased their innovation and creativity, unveiling a sail boat, guitar and table football at the Salone del Mobile design show, in Milan, Italy. The collection of pieces was inspired by the same philosophy that guided the design of the new Ford GT.
Designers from Ford’s global studios exhibited the guiding principles that drive the interior design philosophy for the Ford GT – clarity of intent, innovation, and connection – applied to a range of non-automotive exhibits.
We have an incredible amount of talent in our global studios. The public rarely sees more than 10 per cent of the work that happens in our studios. This is the perfect opportunity to share some of the creativity within our team while also offering our designers an opportunity to go beyond the everyday work and get exposure to new ideas that will inspire for future Ford designs.
-Moray Callum, vice president, Design, Ford Motor Company
Ford also has a presence in Milan proper this year. The company has partnered with Salone del Mobile to create an innovative and immersive installation called “FAVILLA, to Every Light a Voice,” an immersive installation curated by architect Attilio Stocchi, which also takes inspiration from the all-new Ford GT.
“FAVILLA, To Every Light a Voice” unfolds inside two large boxes. The first box examines the science of light amid a dazzling, reflective show, much like the interior of a geode. The second box is curated by Ford’s in-house animation studio to offer visitors a disruptive and engaging product experience that showcases how Ford design shapes both form and function and a unique consumer experience.